Build
The fixed setup fee covers discovery, design, configuration, testing, training, handover and 30 days of launch support.
Services and pricing
Get the marketing capability you need, without the full-time salary or agency retainer.
Choose one specialised agent or a complete system designed to generate more opportunities, improve follow-up and keep your business visible. Every Estra build is trained around your business and handed over to your team.
Fixed build pricing
One platform included
Monthly care is optional
Choose how you build capabilityMarketing investment options
Clear pricing
Build an asset your team can keep using.
Simple pricing structure
Pay for the build. Add care only when it is useful.
Estra separates the initial build from ongoing maintenance. Your business owns and operates the delivered system without paying us for daily agency execution.
Operate
Your team reviews the output, approves important claims, publishes the work, manages campaigns and handles customers or leads.
Maintain
Optional care covers system checks, compatibility changes, troubleshooting and minor improvements within the plan allowance.
All prices are in Australian dollars and exclude GST. Platform subscriptions, advertising spend and third-party software are paid directly by the client.
Outcome-based systems
Five systems. Five clear paths to growth.
Choose the smallest system that solves an important commercial problem and that your team can confidently operate.
SystemPrimary outcomeAgentsBuildOptional care
Reputation & Retention
Reviews, follow-up and repeat business
3$2,750$399/month
Get Found
Search visibility, useful content and landing pages
4$3,490$399/month
Always-On Content
Consistent content and campaign production
5$3,490$449/month
Lead Machine
Acquisition, conversion, follow-up and measurement
6$5,990$699/month
Full AI Marketing System
All marketing capabilities working as one system
14$11,900$1,190/month
Packages cost less than buying the same agents separately.
Help Me Choose a System
Save between $500 and $2,750 on the build and between $147 and $946 per month on optional care.
What each system delivers
Choose the outcome your business needs most.
Every system is configured around your business, customers, offers, brand and approval requirements.
01
Reputation and Retention System
Get more reviews, referrals and repeat business.
Best forBusinesses with valuable past-customer databases, recurring relationships or strong reliance on reviews and referrals.
Included agentsEmail Marketing, Review & Reputation and Lead Follow-Up
- Follow up consistently without relying on memory
- Request reviews at appropriate customer stages
- Draft review responses using approved guidance
- Reactivate past customers and clients
- Identify repeat and referral opportunities
Fixed build price
$2,750
Discuss This System
Optional care: $399 per month
Save $500 on the build
02
Get Found System
Help more suitable customers find, understand and trust your business.
Best forBusinesses that compete through expertise, local visibility and clear service information.
Included agentsSEO, Blog Creation, Landing Page and Measurement & Analytics
- Plan content around real customer questions
- Explain services and offers more clearly
- Create stronger landing-page structures
- Turn expertise into useful articles
- Measure activity and identify improvements
Fixed build price
$3,490
Discuss This System
Optional care: $399 per month
Save $660 on the build
03
Always-On Content System
Stay visible without content taking over your week.
Best forBusinesses with frequent campaigns, listings, events, products or expertise that should be shared consistently.
Included agentsBlog Creation, Social Content, Social Posting, Creative Production and Ad Copy
- Move from ideas to first drafts faster
- Maintain a more consistent brand voice
- Adapt one useful idea across channels
- Reduce dependence on one busy person
- Plan content instead of reacting at the last minute
Fixed build price
$3,490
Discuss This System
Optional care: $449 per month
Save $860 on the build
04
Lead Machine
Generate more suitable enquiries and follow them up properly.
Best forBusinesses with proven customer economics, clear offers and a team capable of responding to new enquiries.
Included agentsGoogle Ads, Meta Ads, Landing Page, Ad Copy, Lead Follow-Up and Measurement & Analytics
- Plan campaigns around suitable enquiries
- Create controlled ad and landing-page variations
- Respond through a clearer follow-up process
- Connect campaign activity with reporting
- Make better decisions about commercial return
Fixed build price
$5,990
Discuss This System
Optional care: $699 per month
Save $1,160 on the build
05
Full AI Marketing System
Give your team the capability of an internal marketing department.
Best forEstablished businesses with several marketing channels, named users and recurring work across acquisition, content, follow-up and reporting.
Included agentsAll 14 Estra Marketing AI agents
- Coordinate planning, content and acquisition
- Apply consistent business knowledge across channels
- Give team members clearer workflows and approvals
- Reduce disconnected prompts and tools
- Expand through a reusable operating blueprint
Fixed build price
$11,900
Discuss the Full System
Optional care: $1,190 per month
Save $2,750 on the buildNot sure where to start?
Start with the system closest to your commercial problem.
Pricing stays consistent. The recommended package and workflows change according to how your business attracts, converts and retains customers.
Real estate
Start: Always-On Content or Lead Machine
Mortgage brokers
Start: Reputation & Retention or Get Found
Accountants
Start: Get Found or Always-On Content
Trades and home services
Start: Lead Machine or Get Found
Restaurants and local retail
Start: Always-On Content or Reputation & Retention
Individual agents
Start smaller or add one defined capability.
Each agent includes a customised workflow inside Claude or ChatGPT, testing, training, handover and 30 days of launch support.
↗
Paid acquisition
Google Ads Agent
Campaign planning, keyword research, copy checks and performance analysis.
Build$1,500
Optional care$199/month
Meta Ads Agent
Campaign concepts, audience planning, copy, creative briefs and analysis.
Build$1,500
Optional care$199/month
Ad Copy Agent
Headlines, body copy, offers and controlled advertising variations.
Build$750
Optional care$99/month
⌕
Search and conversion
SEO Agent
Keyword planning, page recommendations, content briefs and ongoing checks.
Build$1,500
Optional care$199/month
Landing Page Agent
Page structure, messaging, copy and conversion review.
Build$900
Optional care$99/month
Blog Creation Agent
Research briefs, article drafts, editing support and brand consistency.
Build$750
Optional care$99/month
✎
Content production
Social Media Content Agent
Content ideas, captions, content plans and reusable post formats.
Build$1,200
Optional care$149/month
Social Media Posting Agent
Scheduling workflows, platform formatting and posting support.
Build$750
Optional care$199/month
Creative Production Agent
Creative concepts, briefs, variations and brand checks.
Build$900
Optional care$99/month
Print Advertising Agent
Brochure, flyer, direct-mail and print-advertisement copy and briefs.
Build$650
Optional care$99/month
✉
Nurture and reputation
Email Marketing Agent
Campaign planning, email sequences, subject lines and copy.
Build$1,000
Optional care$149/month
Lead Follow-Up Agent
Lead qualification, follow-up sequences, escalation and response support.
Build$1,500
Optional care$249/month
Review & Reputation Agent
Review requests, response drafts and reputation workflows.
Build$750
Optional care$149/month
▥
Measurement
Measurement & Analytics Agent
Reporting, performance summaries and practical recommendations.
Build$1,000
Optional care$149/month
Agent outputs remain subject to client review and approval. Individual agents support a defined workflow; they do not promise autonomous publishing or ongoing daily execution.
Ownership and maintenance
Your system stays portable. Care stays optional.
Every build includes one live implementation in Claude or ChatGPT and a platform-neutral master blueprint. The delivered system remains yours whether or not you continue with care.
One Claude or ChatGPT implementationIncluded
Both platforms at launchAdd 35% to build
Move to the second platform later40% of original build
Maintain both live versionsAdd 25% to care
ClaudeLive implementation
ChatGPTLive implementation
Portable Estra master blueprint
Monthly care includes
- System health and output-quality checks
- Compatibility updates when the platform changes
- Troubleshooting delivered-system faults
- Minor knowledge and workflow improvements
- Monitoring standard included integrations
Monthly care does not include
- Daily content or campaign production
- Publishing or campaign management
- Lead handling or customer service
- New agents or major workflow changes
- Major migrations or new integrations
Clear deliverables
What your setup fee pays for.
Every proposal names the included agents, workflows, users, data sources, approval responsibilities and care boundaries before work begins.
Included in the build
- Business, customer, brand and workflow discovery
- Configuration using approved information
- Agent instructions, formats and guardrails
- One Claude or ChatGPT implementation
- Realistic scenario testing and revision
- Training for named users and approvers
- Written handover guidance and examples
- 30 days of launch support
Not included
- Platform or third-party subscriptions
- Advertising spend
- Daily content production or publishing
- Campaign management or lead handling
- New agents or custom software
- Major integrations or data migrations
- Legal, regulatory or professional approval
Clear boundaries
New capability is quoted before work begins.
Standard pricing assumes a cooperative client, usable source material and a normal build inside Claude or ChatGPT.
Examples of additional scope
- A new agent after handover
- A major change to an existing agent
- Custom software or unsupported connections
- Large or unreliable data migration
- Multiple brands or business units
- Complex regulatory testing
- Ongoing execution beyond standard care
Work outside the approved scope is assessed and quoted separately. If earlier work can be reused, that value is considered in the written quote.
Services and pricing questions
Know what you are paying for.
Which system should we choose?
Choose the smallest system that solves an important commercial problem and that your team can operate. The free Marketing Systems Review helps identify the strongest starting point.
Is the price different for each industry?
No. Estra uses the same standard base price across industries. The examples, workflows and recommended package change according to the business.
Can we start with one agent and expand later?
Yes. Individual agents provide a smaller entry point. Additional agents or a package expansion are quoted based on the new scope and any reusable work.
Is monthly care compulsory?
No. Care is optional and pays for maintenance rather than access to the delivered system.
Does Estra manage our marketing every day?
No. Daily content production, publishing, campaign management and lead handling are not included in standard builds or care plans.
Can the system work in both Claude and ChatGPT?
Yes. One live platform is included. Both platforms can be built at launch for an additional 35% of the setup fee, or the system can be moved later using the portable blueprint.
Are the prices inclusive of GST?
No. All prices shown are in Australian dollars and exclude GST.
Are subscriptions and advertising spend included?
No. The client pays platform subscriptions, third-party software and advertising spend directly.
Choose a system your team can keep using
Find the smallest system that can make a meaningful commercial difference.
Book a free Marketing Systems Review to identify where your business is losing opportunities, confirm whether it is ready and receive a clear recommendation before committing to a build.
Want to understand the delivery process first? See how Estra builds, tests and hands over each system.