Commercial value calculator
Put your marketing system to the numbers.
Estimate how additional customers and recovered team capacity could compare with the cost of an Estra system. Use conservative assumptions based on your business, then take the result into a practical Systems Review.
Read the result properly
Useful numbers, with clear limits.
The calculator makes your commercial assumptions visible. It cannot tell you what your business will achieve.
What it counts
- Gross profit from the additional customers you enter
- The value you assign to recovered team capacity
- The selected Estra setup price
- Optional monthly care over the selected period
What it does not count
- Advertising spend or media budgets
- Claude, ChatGPT, CRM, email or SMS subscriptions
- Other third-party tools or internal implementation costs
- Tax, GST, cash-flow timing or wider business risk
Use real business inputs
Check average customer revenue, gross margin and team costs against your own business records.
Run a conservative case
Reduce the customer and time assumptions until the scenario feels realistic and defensible.
Review the operating reality
Confirm who will operate, review and approve the system before using the calculation to make a decision.
From estimate to operating plan
Numbers only matter if the system will be used.
A free Systems Review looks at the marketing bottleneck, the commercial objective and the person who would operate the system inside your business.